Certus Enters Arizona, Acquires Responsible Pest & Scorpion Control

The Potomac Company is pleased to announce the sale of its client Responsible Pest & Scorpion Control, to Certus. This transaction represents upstart Certus’s entry into the state of Arizona.

Founded in 1991, Responsible Pest & Scorpion is one of the oldest and fastest-growing pest control companies covering both the Phoenix and Tuscon metro areas. From 2011 to 2019 the Company grew at a 20%+ CAGR.

Paul Giannamore, managing director at Potomac commented: “Darin and David Huffaker have built a great company and were wonderful to work with. We’re beginning to see a shift in the competitive nature of the sale process from East to West, and if this sell-side process is any indication, it means that West Coast firms will likely begin to see the same multiples that their East Coast brethren have seen for the last two years.”

Responsible’s partner Darin Huffaker commented on working with Potomac:

When we were deciding if we wanted to sell the company, the obvious question was, do we use a broker or not. I did a lot of research on the different brokers and it seemed like Paul at Potomac had the greatest knowledge about our industry and the top buyers. To test the waters, I gave him a quick non-committal call and had a great conversation with him about his methods and the possible value of our company.

I was not disappointed. After a short conversation I realized my research was correct, he was very knowledgeable and I felt like he would be a great asset to help us sell. We went ahead with Potomac and his team. Franco and the other team members worked with us constantly to get all the data they needed to present our company to the top buyers. They worked with us on the timing, organization and everything. They also referred us to legal counsel that was amazing!!

As the sale of the company progressed, they were with us the entire way coaching us along and helping us gather any information that was needed. The transition was smooth and I believe we got the best buyer for our company.

I can’t say enough good things about the Potomac team. This was the second time we had sold a company. The first time we didn’t have a broker and it was very painful in comparison.

Responsible’s partner David Huffaker commented on working with Potomac:

One of our main concerns when engaging an advisor is who do you trust to help you. Having run a business for 20 years it has become obvious that whoever you choose can either make or break your deal. My brother Darin did a lot of research and proposed using Potomac because of their reputation and I would honestly say they easily exceeded our expectations. 

We used Potomac to help us in the sale of our pest control business and I don’t think we could have hired a better company. Our main interactions were with Paul and Franco–these two exceeded my expectations at all levels. It was obvious that Paul and Franco had been involved in more deals than most and had experience on their side which was greatly appreciated. Paul and Franco were both friendly and easy to work with–I can’t imagine that we could have hired a better company. I can only assume they are the best of the best! 

The Potomac Company acted as exclusive financial advisor to Responsible Pest & Scorpion Control. The terms of the transactions were not disclosed.

Potomac Pest Control Group Launches New Podcast – The Boardroom Buzz

The Potomac Pest Control Group Launches New Podcast, The Boardroom Buzz, Hosted by Patrick Baldwin and Paul Giannamore

An Ongoing, Board-Level Conversation Between a Pest Control Company Owner and His Advisor

May 14, 2020 —The Potomac Pest Control Group, valuation, strategy and mergers & acquisitions (M&A) advisors to the pest control industry, has launched a new podcast, The Boardroom Buzz, (https://theboardroombuzz.com or on iTunes)

As the partner of Texas-based pest control company and a long-term client of Potomac, Patrick Baldwin has boardroom-level conversations with Potomac’s managing director, Paul Giannamore. 

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Rollins / Orkin Acquires Crazy Frog Pest Control’s California Operations

The Potomac Company is pleased to announce the sale of its client Crazy Frog Pest Control’s service center and operation in Marietta, CA to Rollins, Inc. (NYSE: ROL) through its subsidiary Orkin.

Crazy Frog was founded by Mike Stosich, Travis Harwood and Lance Riddoch in 2012. Since inception, the Company has grown dramatically, with service centers in the states of Washington, California, Idaho, Texas, and Florida.

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ServiceMaster Acquires Decatur Pest Control

The Potomac Company is pleased to announce the acquisition of its client, Decatur Pest Control, by ServiceMaster. The business of Decatur will largely be integrated into the business of Inspect All Services, a former client of Potomac that was acquired by ServiceMaster.

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WEBINAR: AFTERMATH – Pest Control Valuations and M&A in a Post-Coronavirus World

The video below is a 20-minute clip of a 90-minute, invite-only / client presentation on valuation and M&A in 2020. It was presented on April 26th to Potomac clients. Unfortunately, the remaining 70 minutes are not available to those who are not clients of Potomac.

ServiceMaster Acquires Crazy Frog Pest Control’s Idaho Operations

The Potomac Company is pleased to announce the sale of its client Crazy Frog Pest Control’s service centers and operations in both Boise and Twin Falls, ID to ServiceMaster.

Crazy Frog was founded by Mike Stosich, Travis Harwood and Lance Riddoch in 2012. Since inception, the Company has grown dramatically, with service centers in the states of Washington, California, Idaho, Texas, and Florida.

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ServiceMaster Acquires Burke Pest Control

The Potomac Company is pleased to announce the acquisition of its client, Burke Pest Control, by ServiceMaster.

Burke Pest Control was founded by John M. Burke in 1982. John is a technical expert and has completed a variety of advanced entomology courses at Purdue University, focusing on Urban and industrial integrated pest management.

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ServiceMaster Acquires Seitz Brothers Exterminating

The Potomac Company is pleased to announce the acquisition of its client, Seitz Brothers Exterminating, Inc. by ServiceMaster.

Founded in 1975, Seitz Brothers grew to be one of the largest, independently owned pest control companies in Eastern Pennsylvania. With over 80 employees, Seitz Brothers covers a large swath of territory from its home-base in Tamaqua, PA up into the Poconos and down in Philadelphia and New Jersey.

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ServiceMaster Acquires Nomor AB as European Entry Acquisition


The Potomac Company is pleased to announce that ServiceMaster, a leading provider of pest control, restoration and cleaning services to residential and commercial customers, has acquired its client Nomor Holding AB, a Stockholm-based pest control company, with operations in Sweden and Norway. Nomor is the fourth largest pest control company in Europe.

You can read the full Commentary on the transaction here

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Orkin Acquires Greenleaf Pest Organic Management

The Potomac Company is pleased to announce the sale of its client, Greenleaf Organic Pest Management, Inc. (“Greenleaf”), to Orkin Pest Control (“Orkin”).

Greenleaf, based in North Hollywood, California, was founded by Stan and Lori Lake in 1998. While predominantly a traditional pest control company, Greenleaf does provide organic services to some of its Los Angeles clients that desire organic treatment options.

Lori Lake said:

“I am very happy to be able to close this chapter of our lives and move on to the next. We began to search for an advisor because we had no idea what we should sell our business for, after all, this was for our retirement and it was a very important decision.

I was impressed with Paul Giannamore beginning with our initial phone conversation. Paul is very knowledgeable, patient and kind. He was always professional, yet very personable. He explained the process in minute detail, answered all of our questions and was easily available to us, even though we knew he was constantly on all corners of the globe. Not only was he able to run a very effective process with buyers, he also helped us in choosing the one that would be best not only for us, but our employees as well. Before hiring an advisor, we were concerned about spending money and not getting a satisfactory result. With Potomac, we truly couldn’t be more pleased with the results.”

Potomac acted as exclusive financial advisor to Greenleaf. The terms of the transaction were not disclosed.