Guidance on the Essential Critical Infrastructure Workforce: Ensuring Community and National Resilience in COVID-19 Response

Download the Department of Homeland Security Guidance on Essential services here.

In the Public Works section of the memo, Homeland Security identifies “extermination” as an essential service.

We’ve heard reports on the ground that New York and Pennsylvania are both allowing pest control firms to operate as an essential service amid widespread business shutdown.

Q2 Commercial Pest Revenue Estimates Likely to be Cut by ~25% by Wall Street; ServiceMaster’s Black Wednesday – Pest Control Daily Market Update

Given the movement in the markets and the constant requests that we are receiving, Potomac will be providing a brief daily update for the time being on the pest control public and private market news.

1. Wall Street to Cut Commercial Pest Control Estimates Significantly

After speaking with several prominent wall street analysts, we expect to see some serious cuts in commercial revenue estimates for firms like Rollins and ServiceMaster. I wouldn’t be surprised if we see Q2 2020 commercial revenue estimates down by a full 25%, maybe more.

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Pest Control Daily Market Update 3/17/2020 – Pest Control Deals on Hold

Pest Control Daily Market Update 3/16/2020 – COVID-19

Pest Control M&A Weekly Commentary – Jan 28, 2020 — The Beginning of the End? Pest Control Transaction Multiples Contract for the First Time in a Decade as ServiceMaster Hits the Skids

Download a Reader Friendly PDF Here

This story begins on the morning of October 22, 2019. My flight had just taken off and I nestled into my seat to try to get some work done. An email from Jamie Clement at Buckingham Research catches my eye; the subject line is: SERV: TIMBER!!!!!!!!!!! 

There is nothing in the body of the email. Damnit Jamie, what’s going on? 

Oh no… ServiceMaster pre-released, this isn’t good.

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ServiceMaster Acquires Crazy Frog Pest Control’s Idaho Operations

The Potomac Company is pleased to announce the sale of its client Crazy Frog Pest Control’s service centers and operations in both Boise and Twin Falls, ID to ServiceMaster.

Crazy Frog was founded by Mike Stosich, Travis Harwood and Lance Riddoch in 2012. Since inception, the Company has grown dramatically, with service centers in the states of Washington, California, Idaho, Texas, and Florida.

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ServiceMaster Acquires Burke Pest Control

The Potomac Company is pleased to announce the acquisition of its client, Burke Pest Control, by ServiceMaster.

Burke Pest Control was founded by John M. Burke in 1982. John is a technical expert and has completed a variety of advanced entomology courses at Purdue University, focusing on Urban and industrial integrated pest management.

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ServiceMaster Acquires Seitz Brothers Exterminating

The Potomac Company is pleased to announce the acquisition of its client, Seitz Brothers Exterminating, Inc. by ServiceMaster.

Founded in 1975, Seitz Brothers grew to be one of the largest, independently owned pest control companies in Eastern Pennsylvania. With over 80 employees, Seitz Brothers covers a large swath of territory from its home-base in Tamaqua, PA up into the Poconos and down in Philadelphia and New Jersey.

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ServiceMaster Acquires Nomor AB as European Entry Acquisition


The Potomac Company is pleased to announce that ServiceMaster, a leading provider of pest control, restoration and cleaning services to residential and commercial customers, has acquired its client Nomor Holding AB, a Stockholm-based pest control company, with operations in Sweden and Norway. Nomor is the fourth largest pest control company in Europe.

You can read the full Commentary on the transaction here

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Pest Control M&A Weekly Commentary – Sept 9, 2019 – ServiceMaster Enters Europe: Now the 4th Largest Pest Control Company in Europe w/ Nomor Acquisition

Left to Right: Paul Giannamore (Potomac), Tony DiLucente (CFO of ServiceMaster), and Svein Olav Stölen (CEO of Nomor).

Stockholm, Sweden
6 September 2019

Today I am writing this Commentary on the plane from Stockholm, Sweden to Geneva, Switzerland. As it was a very busy week last week, this week’s Commentary will once again be a short one… but an important one.

This afternoon we closed on the sale of our client, Nomor Holdings AB (“Nomor” or the “Company”), to ServiceMaster Global Holdings (NYSE: SERV) in what I believe is ServiceMaster’s largest and most important transaction since its IPO in June of 2014. It’s clearly the largest pest control transaction in Europe in recent history and one that will change the competitive dynamics on the continent for years to come.

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