Vice President

Franco Villanueva-Meyer is the head of Potomac’s M&A execution group. He is also the co-author, along with Paul Giannamore, of Potomac’s Pest Control M&A Weekly Commentary, read by over 10,000 professionals in the global pest control industry.

Prior to joining Potomac, Mr. Villanueva-Meyer was an associate at D.A.W., a consultant to a NYC-based, public/private equity fund with $2 billion of capital under management. Mr. Villanueva-Meyer was focused on public equity investment opportunities in the healthcare services, information technology services, consumer services, media, and industrials sectors. While at D.A.W., Mr. Villanueva-Meyer performed absolute/relative valuation and “strategic alternatives” analyses, including DCF, sum-of-the-parts, ability-to-pay analysis (LBO), strategic acquisitions (M&A), precedent transaction and comparable public company analysis. Mr. Villanueva-Meyer played an active role in sourcing US small-cap equity names with strong organic growth potential, high barriers to entry, ability to weather economic downturns, and attractive FCF generation, all with a “value/GARP + catalyst” valuation focus. Before joining D.A.W., Mr. Villanueva-Meyer was an associate at OHorizons Global, where he analyzed long-term private equity investment opportunities, conducted extensive industry, business, and financial diligence and directed third-party advisor teams. During his tenure at OHorizons Global, Mr. Villanueva-Meyer spearheaded a $115 million Caribbean resort acquisition (1,000+ acre mixed-use resort) and assisted in a variety of automotive transactions. Prior to OHorizons, Mr. Villanueva-Meyer was a corporate banking analyst at Banco Popular de Puerto Rico, Banco de Credito del Peru, and Scotiabank Peru.

Mr. Villanueva-Meyer holds a BS in Finance from the University of Florida, where he graduated with honors and was awarded the Anderson Scholar with Highest Distinction award. Mr. Villanueva-Meyer is also a CFA® charterholder and member of the Chartered Financial Analyst Institute.