Rentokil Acquires Eitan Amichai IPM Ltd, the Largest Pest Control Company in Israel

The Potomac Company is pleased to announce the acquisition of its client, Eitan Amichai “IPM”, by Rentokil. With this transaction, Rentokil has entered Israel as the largest pest control company in the country as well as substantially bolstered its global capabilities in the remote monitoring segment of commercial pest control.

IPM specializes in the safety of commercial spaces offering their high-end pest control services to over 7,500 commercial sites in Israel including Nestle, Unilever, Strauss Group, the Tempo and Heineken group, Coca-Cola, Teva Pharmaceuticals, McDonalds, KFC, Pizza Hut, Domino’s, Facebook, Microsoft, Google, and more.

IPM was founded in 1963 by Eitan Amichai who, with over 50 years of pest control experience, laid the foundation for high quality pest solutions specifically in the food, pharmaceutical, and hospitality industries. Eitan’s vision was to transform the pest control industry by providing real-time intelligence at a customer's site, allowing technicians to interact with a site automatically and remotely and start their service in a more dynamic and timely fashion compared with traditional methods, providing a more effective and efficient service as well as a better experience for the customers.  

Eitan’s son, Ronen, joined the family business and helped grow the company’s workforce from 5 employees to over 100. In 2014, Ronen became the owner and CEO and worked to grow IPM into the largest, most widely known pest control service across Israel. Ronen followed in his father’s footsteps and implemented AI technology into their services featuring a self-monitoring, non-toxic rodent trapping system boosting their customer expansion and retention success.

Ronen commented on the transaction, “We are thrilled to partner with Rentokil, and we anticipate the opportunity to work with a company that shares IPM’s goals and priorities.”

Paul Giannamore, Managing Director of Potomac, commented: “Ronen and his team at IPM have developed some of the most advanced AI-powered, optics enabled remote monitoring technology in the industry. This transaction makes Rentokil the world leader in the use of cutting-edge technology in pest control.” 

Paul Giannamore and Franco Villanueva-Meyer acted as exclusive financial advisors to Eitan Amicahi IPM in this transaction. Terms were not disclosed.

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